What is a Currency?

Your currency is the measure of value in your program. How will your clients measure what you give them? Measurable results are important because no one wants to join a program that doesn't have something specific to offer them. 

Have you seen the Currency Temperature Gauge? You can see some hot currencies on here as examples, like revenue, body fat %, and finding your soulmate. These are much more specific than healthy, success, and happiness for example. Specificity is key and you want to use your avatar's language when defining your currency. You want to make sure your currency is something that people wake up thinking about at 4am, something very needed.